CLARIFY IDEAS · STRENGTHEN REASONING · ELEVATE DISCOURSE
The Foundations Series. Read a free sample, or take the complete guide for $7. Each one is a 104-page visual PDF.
THE SHELF
FOUNDATIONS SERIES · VOLUME 1
A visual guide to persuasion, argument, and influence.
A clear, visual introduction to the choices inside a message. The goal is simple: help you see how messages work.
104 pages · $7 · 15-page preview
USE IT WHEN YOU WANT TO
FOUNDATIONS SERIES · VOLUME 2
A visual guide to claims, evidence, assumptions, and reasoning.
A visual method for seeing where an argument actually works, and where it does not. Stop reacting. Start diagnosing.
104 pages · $7 · 15-page preview
USE IT WHEN YOU WANT TO
FOUNDATIONS SERIES · VOLUME 3
A practical visual guide to claims, evidence, structure, and objections.
Move from an initial opinion to a clear, well-supported case that can withstand fair scrutiny.
104 pages · $7 · 15-page preview
USE IT WHEN YOU WANT TO
START HERE
They are not the same book. One builds the foundation. The other is the method you use on a live claim.
Choose a starting point. The matching guide appears here.
THE WORK
The channel and these guides share one job: help you read an argument carefully, then say something clearer in return.
01
Tone is not an argument. The work starts by saying, in one sentence, what is actually being asserted.
02
Reasons and evidence are not the same thing. A guide worth keeping shows you how to tell them apart.
03
A message built for one audience fails in front of another. Occasion, purpose, and reader all change the reading.
04
A conclusion can sound finished and still not follow. The test is the bridge, not the volume.
HOW TO GET A GUIDE
01
Open the free sample and read the opening pages at no cost.
02
Stay with it only if the voice and the method are what you wanted.
03
The complete guide is $7. Gumroad delivers the file. This site never takes a card.
THE CHANNEL
Reclaiming Rhetoric explains classical rhetoric in the places people actually argue: feeds, ads, workplaces, and public claims. The guides are the long form of that work.
BEFORE YOU BUY
Yes. Each preview button opens a free sample of the first 15 pages. Buying the full guide happens on Gumroad.
The complete 104-page full-color visual PDF, delivered by Gumroad after checkout. There is no print edition on this site.
No. Volume one is An Introduction to Rhetoric. Volume two is How to Analyze Any Argument, for a claim you already have. Volume three is How to Build a Better Argument, for a case you need to make. Bought together they are $21, as three separate purchases.
On Gumroad, in a new tab. Reclaiming Rhetoric does not collect payment details here.